BACKGROUND OF ENRICO’S

  • Raviraj Sdn Bhd (RRSB) was incorporated in 1991
  • We are engaged in repacking, importing, exporting, contract repacking and distribution.
  • RRSB distributes products under the brand name of Enrico’s, Hi Top Tea, Pancha, Keywee, Lif-on, SpiceVeg, Soyamate, Surabi,   Adhistam
  • Enrico’s is an acronym for ‘ENRIch COmpany’.
  • Our Products is currently servicing 5000 outlets nationwide. Our Head Office is located in Penang.
  • We have branches in Perak Darul Ridzuan, Kelantan Darul Naim, Selangor Darul Ehsan, Johor Darul Ta’zim and Singapore to serve all our customers from North to South.
  • We are currently expending our export business and are continuously looking for potential distributors and wholesalers around the world. 

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VISION

TO BE ONE OF THE TOP 3 FMCG DISTRIBUTOR IN MALAYSIA BY 2025

MISSION

TO BE A HOUSEHOLD BRAND IN ALL MALAYSIAN HOMES.

  • Customers- To attain 90% reach of approximately 50000 outlets consists of Supermarkets and retail industry in Whole Malaysia.
  • Consumers- To create an ongoing demand for our quality products.
  • Technology- To have 100% automated packaging production line for Milk Powder, Tea, Soya Chunk and Ghee to improve efficiency. Centralized ERP and CRM System.
  • Team- To develop team members that have responsibility, ownership, motivated and strive for continuous improvement. Continuous ongoing group activities to strengthen the team by team building programs, marketing projects and CSR Projects
  • A/P- To have ongoing, integrated communication strategy that is effective and covers wide scope of consumers.
  • Products- To expand range of dairy product, millet products, spices and strive for continuous new products through active R&D.
  • Project- To increase exports of all our products and to engage in meaningful Corporate Social Responsibility (CSR) Projects.
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CREDENTIALS

  • HALAL CERTIFICATION
  • HAS/1 HACCP CERTIFICATION
  • ISO 22000:2005 CERTIFICATION
  • ISO 9001:2008 CERTIFICATION
  • MeSTI CERTIFICATION
  • SUPERBRANDS CERTIFICATION
  • ISO 22000:2018 CERTIFICATION
  • ISO 9001:2015 CERTIFICATION
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AWARDS

  • MIBA Penang Recogination Award 2004
  • Action International Malaysia Best Marketing Award 2006
  • Kohinoor Foods Limited ” Outstanding Business Associate for the year 2005-2006″
  • Golden Bull Award 2007 “The 5th Malaysia’s 100 Outstanding SMEs”
  • ActionCoach Biz Award 2007
  • ActionCoach Hall of Fame Award 2008
  • Human Resources Excellence Awards 2014 “Silver Winner Excellence in Workplace Well-Being”
  • Malaysia Indian Business Brand Awards 2015 for Enrico’s
  • Business of the Year Award 2015
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HOME GROWN BRANDS

Our Registered and Trade Mark Brands·

  • Enrico’s
  • Hi Top
  • Keywee
  • Soyamate
  • Pancha
  • Vartegar
  • Surabi
  • Ney Vande
  • Paal Vande
  • Tea On Wheel (TOW)
  • Adhistam
  • EWRC
  • Foodie Masta
  • Ilaiya Vartegar
  • Lifon
  • My Kaapie
  • Mapilai Appalam
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