Pachai Tinne, Manja Moodi
“24 years ago, a simple yet unforgettable moment took Malaysia by storm. Enrico’s iconic ad, with the now-legendary line ‘Pachai Tinne, Manja Moodi,’ became more than just a commercial—it became a cherished memory. Every time that catchy jingle played, it reminded us of the warmth, togetherness, and joy that comes with Deepavali.
The ad told the story of a young boy, just 13 years old, racing to his local shop to buy Enrico’s ghee for the festival. His excitement, innocence, and love for his family’s traditions touched hearts all across the nation, transcending language, race, and generations. Today, that boy is 37, but his voice still echoes in the hearts of millions, bringing back memories of simpler times and the bond that festive seasons create within us.
“24 years ago This ad was brought to life by a dedicated agency group in a modest studio an ad that would become an unforgettable part of Malaysia’s history. ‘Pachai Tinne, Manja Moodi’—a simple phrase that echoed across the country, transcending race and uniting us all through the shared joy of Deepavali. Its impact has lasted a lifetime, living on in the hearts of those who grew up hearing that famous jingle.
The ad’s legacy sparked our curiosity, leading us on an incredible 12-month journey to find the man behind the iconic voice. And guess what? We finally found him! Meeting the person responsible for those memorable words was an extraordinary experience, and after sitting down with him to relive that magic, we knew we had to do something special. That’s how the Maruma Kural campaign was born!
We’re giving you the chance to join this nostalgic adventure and identify his real voice. Could you be the one to solve this decades-old mystery? Visit www.enricos.com.my, listen closely, and guess the original voice for a chance to win exclusive prizes. Let’s honor the past, celebrate the present, and rekindle the joy of ‘Pachai Tinne, Manja Moodi.’ Some memories never fade—they grow stronger with time.”
This is a photo of the boy who sang the “Pachai Tinnu Manjal Moodi” in the advertisement. The photo was taken roughly 24 years ago at his 13 years old.
This is how he looks now in 2024 at 37 years old.
Now, guess the current voice of him and win cash prizes up to RM10,000.
Have you guessed the voice? Register now below and stand a chance to win cash prizes up to RM10,000.